A Taste of Sun. (30 mins)
In the early 1980s, in Portugal, National Geographic Magazine published a TAP (Portuguese Airline) advert that read “Portugal… a taste of sun.”. The slogan became a branding mechanism for Portugal, a country become known as a touristic destination. In effect, the human impact, or the ecological footprint, measures in terms of economical and environmental crises this sunny country has seen, taking a seat at the political table.
But... what does it actually mean to have this aptitude or predisposition to taste the sun?
And how are we supposed to do it? Certainly, in some moments, we have to close our eyes!
With the help of two Hegelian figures, the master and the slave,'A Taste Of Sun' traces the trajectory of solar energy, from how it is captured, transformed, and finally, consumed. The commodities' sheen is attenuated by the memory of a parasol and we are left to contemplate these things which have lost their purpose. This journey doesn’t have a linear course, an immemorial past haunts the contemporary landscape; the chimney of a power plant can become a dormant volcano.